Results May Vary

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These emerged from decades of studies attempting to categorize the thousands of words we use for describing people. What's more, their effects accumulate, leading to tangible differences over a lifetime. It is no surprise then that personality traits also foretell how responsive people are to popular behavioral tools and techniques. What this means, as we saw from our wellbeing research, is that seemingly beneficial interventions for the average person might be ineffective or even harmful for some people.

Behavioral scientists and practitioners know that one of biggest mistakes when designing an intervention is to assume that your audience is like you.


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How, then, can we account for personality and individual differences in the way we change behavior? Interventions that incorporate individual characteristics have long been used in health communication, medicine, and advertising for greater precision. Advertisements framed around excitement and social reward are rated more favorably by people higher on extraversion, while those framed around connection with family and community are preferred by people higher on agreeableness.

Personalization may have relatively large demands on resources and can be costly to scale up. When this is not practical, simply measuring individual differences—personality traits, attitudes, values, for instance—can inform intervention design by revealing the characteristics of the population of interest or by identifying which groups are best to target.

Results May Vary by Limp Bizkit : Napster

While behavioral scientists already routinely collect information on demographic differences, knowledge about psychological differences can shed light on the motivations driving the target behavior. This pattern of findings hints that the motivation to become an organ donor may go beyond concerns for other people, which can help frame appeals for encouraging organ donation. Measuring individual differences at the research stage can also determine which interventions have the most uniform impact.

For best practice, use comprehensive, well-validated instruments to measure individual differences. We find that behavioral scientists sometimes adopt very brief measures of personality traits, which can be unreliable and yield misleading conclusions. Personality varies by degree rather than by kind, and thus is best measured along a continuum.

One persistent myth that we often encounter is that traits are set in stone, leading many to dismiss personality as a pathway for intervention. The thought of an intervention to change personality may seem controversial and downright creepy. But we already accept various forms of this. This has been shown to substantially reduce our tendency to experience negative emotions , the core characteristic of trait neuroticism.

Likewise, the idea of self-improvement is largely predicated on the assumption that personality change is possible and desirable. Early childhood interventions—such as the Perry Preschool Program, a forerunner to Head Start— improve long-term educational, employment, and relationship outcomes.

Consider physical inactivity, excessive alcohol use, substance abuse , tobacco smoking , unhealthy eating, and risky driving.

Results May Vary Reader’s Guide

By definition, conscientiousness reflects our ability to bridge the intention—behavior gap. Thinking about personality change can help target broad tendencies at the root of multiple behaviors, offering a means of deepening and widening the impact of interventions. The union of social and cognitive psychology with economics has revolutionized the way we approach behavior change.

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Release Date September 23, Track Listing. Limp Bizkit. Eat You Alive. Gimme the Mic.

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